- List down as many article ideas as you can
- Give each article a biz value, audience and content category
- Google and find similar articles to the one you plan to write, list the best ones here
- Use an SEO tool to find the amount of traffic and backlinks to the similar articles you find, this will help you determine if this topic is worth writing about
- In the notes section, highlight how you plan to write something better/different/more personal than the best similar article you found.
- Then prioritise which article to write based on business value and target audience
Definitions
Audience 🙋🏻♂️
1 = Target audience 1
2 = Target audience 2
Business value 💵
0 = No way to mention your biz
1 = Mention your biz in passing
2 = Your biz is highly relevant to article
3 = Your biz is the focus of the article
Content Category 😻
1 = Theme 1
2 = Theme 2
3 = Theme 3
Articles